Together we will:

• Determine the location for the taste-testing exercise. For example:
  • Two locations – one will be a high-end supermarket, and another will be a mid-range supermarket

• Determine the survey ‘success’ metrics that will trigger distributor product purchase. For example:
  • more than 70% of people surveyed liked the flavour
  • more than 75% of people surveyed were aware of Manuka honey and its medicinal benefits
  • more than 30% of people surveyed had previously purchased medicinal Manuka honey
  • more than 50% of people surveyed asked to be on the waitlist for RGH products
  • more than 50% of people surveyed said they would buy Australian made food products

AHV will conduct the following at no cost to the Distributor:

• Provide honey for taste-testing – (2kg each of Jarrah, Blackbutt, Redgum, Whitegum, Wildflower)
• Provide AHV/RGH pull-up banners


• Provide custom RGH tablecloth


• Create a smartphone friendly survey through Survey Monkey

The Distributor will conduct the following at no cost to AHV:

• Lock-in and organize taste-test venue
  • Supply staff to conduct taste testing over two days (consumers will be asked to complete the survey monkey questionnaire)

Together we will:

• Collaborate to determine
  • goals and metrics to measure if the trial has been successful
  • the best location for the trial to take place
  • the activities the trial will consist of
  • the staff needed to conduct the trial (e.g., for taste-testing, social influencers, social media administrator)
  • the most effective social media platform to generate consumer excitement

• Agree on a Distributer purchase commitment should project metrics be achieved (e.g. 3 pallets of medicinal honey, 10 pallets of table honey)
• Identify any cultural sensitivities that must be considered before we convert branding assets to suit the market

AHV will conduct the following at no cost to the Distributor:

• Prepare a battle plan, setting out all the particulars that have been agreed, including goals and metrics

AHV will conduct the following at no cost to the Distributor:

• Prepare all videos for screening, including an introduction customised to this event
• Provide AHV CEO and Chairman guest speaker (via zoom)


• Provide a scientific guest speaker (via zoom)


• Provide RGH Brand Ambassador guest speaker (via zoom)

The Distributor will conduct the following at no cost to AHV:

• Arrange a Real Good Honey VIP cinematic experience at a boutique venue - invite future retailers, social influencers, and govt officials etc to an early screening of AHV/RGH’s branding videos
• Provide catering and refreshments for the event

AHV will conduct the following at no cost to the Distributor:

• 10 cartons (160 jars (250g)) of each SKU being tested (e.g., 10 cartons of Jarrah, 10 cartons of blackbutt etc)
• Customised RGH tissue paper wrapping material for medicinal honey purchases


• Gift boxes for medicinal honey purchases


• Gift bag for all honey purchases

The Distributor will conduct the following at no cost to AHV:

• Liaison with the retailer to ensure Real Good Honey products get PRIME shelf position
• Supply staff to conduct in-store taste testing
• Supply a security guard to stand at the honey display (an effective tool to create exclusivity and status with a perceived “highvalue” product)
• Supply staff to perform boxing and giftwrapping for medicinal honey purchases